I teach a program to business professionals who want to build their business by referral, I also coach and consult with organizations that want to grow their business as such I probably own and have read just about EVERY book written on the topic of networking, connecting, word of mouth marketing, and virtual networking. Many of them are redundant, and repeat what has already been written. I am happy when I find some new nugget that I can use. This book was an exceptional surprise, it is so full of information that is right on target. Similar to Masters of Networking, there was nugget after nugget that is so fresh and new that I can't wait to introduce it to everyone I work with.
I recommend that every single person who thinks that they are building their business by referral or who want to build their business by referral......read this book.!
I will begin using this book in all of my classes and workshops from this point forward. I look forward to the second installment as I am sure there are more Myths out there to debunk.
Hazel M. Walker
Building Relationships, Building Businesses
Author, Speaker, Trainer
A lot of times you pick up books hoping you will learn something new. Something that can make you just a little better...more efficient....more successful....with less work. Sometimes it takes just one nugget to turn around your productivity. However, most of the time you have to be on page 157 or 296 or somewhere deep in the book to get that value. Not here. This book from page one started breaking myths that I believed in. It was almost embarrassing that I was part of the crowd that bought into these myths. I was thankful I was reading alone so I wasn't so embarrassed.
This book is so powerful in its message, I couldn't put it down. I started learning from paragraph one and it continued throughout. It is straight to the point and makes you think. It gives you ideas of how to change your thinking and daily behaviors so you can waste less time and attain greater results with less effort.
If you are part of a sales team you need to make this required reading. If you are or know an entrepreneur you need to read or send this to them. They will thank you for helping them create a greater plan for their success.
Dr. Misner is a wealth of knowledge on Word of Mouth marketing and every book he comes out with has information that is invaluable to the business professional. In this book he, along with his co-authros, have given us information and tools that are not only effective but a quick and easy read. You can and will want to read this book several times.
Don't miss out on this treasure chest of tips and Truthful information. This doesn't make you think outside the box it lets you know that the walls of the box were never there!
Frank De Raffele
Successful Business Networking
Masters of Networking
ProActive Leadership Center
This book is an enjoyable, fun read on the serious topic of networking. I found myself quickly turning the pages in anticipation of the next myth. It packs a punch! As a business owner, I am recommending this book to other business owners, sales professionals, and even recent college graduates entering the business work force. This one book clarifies the true meaning and essence of business networking.